When a user clicks on a highlighted keyword, they are taken to another page within your site that has in-site search results related to that keyword. For example, if a user clicks on “Tom Cruise,” they are taken to page within your site that has search results for all “Tom Cruise” content on your site. You monetize on this when a user clicks on sponsored results displayed at the top of the page and with the added page views to your banners on these pages. This option improves user experience by providing them a simple way to navigate through your site’s content.

For companies with multiple websites, Option 1 can be expanded to show search results from all of your sites. For example, you own Site1.com, Site2.com, and Site3.com. If a user clicks on “Tom Cruise” on Site1.com, they are taken to a page within Site1.com that has search results for all “Tom Cruise” content from Site1.com, Site2.com, and Site3.com. This gives the user a way to navigate between your sites, adding page views and keeps them on your site for a longer period of time.

When a user scrolls over a highlighted keyword, a relevant ad is shown in a window. When the user clicks on this ad, they are taken to the advertiser’s webpage, and you receive a share of the revenue generated from that click.

As visitors read through a page on your site, the ads shown on the page can rotate depending on the content your visitor is viewing at the time. This provides a targeted ad campaign along with additional unique advertisement opportunities..